Reyka is an Icelandic vodka unlike any other. The water to make it comes from glaciers, is filtered through lava rocks, treated at a geothermal energy facility and distilled in one of only 6 in the world copper stills. It is one of the purest and therefore smoothest vodkas available. Truly, it is intoxicating.

Insight: Reyka gets the water for its vodka from glaciers.
Strategy: Sell the unsung hero of the vodka, the glaciers, as the reason for its high quality.
Concept: Reyka relentlessly hunts down glaciers because it’s the only way to get impeccable vodka.
Tagline: Vodka made from glaciers.

For best results, drink it from the source.
Increase the brands retail offering and convey its playful personality with a “glacier luge” for drinkers to take home, freeze, and enjoy.

We’ll make a glacier hunter out of you, yet.
Engage bar patrons with specialty Reyka cocktails and branded components, such as an ice cup and harpoon drink stirrers.

Throwing axes in bars is ridiculous. Harpoons however…
Give those trendy axe throwers a run for their money by sponsoring harpoon hurling stations at these very same bars.

If you float it, they will come. And they will be thirsty.
Pop-up (float-up?) bar in select cities with accommodating waterways (Chicago, Miami, etc.) where adventurous patrons must paddle, row, jetski, or find their way, via targeted social media posts, to a party barge disguised as a glacier, serving up complimentary Reyka cocktails.