Reyka is an Icelandic vodka unlike any other. The water to make it comes from glaciers, is filtered through lava rocks, treated at a geothermal energy facility and distilled in one of 6 copper stills. It is one of the purest and therefore smoothest vodkas available. Truly, it is intoxicating.

Insight: Reyka gets the water for its vodka from glaciers.
Strategy: Sell the unsung hero of the vodka, the glaciers, as the reason for its high quality.
Concept: Reyka relentlessly hunts down glaciers because it’s the only way to get impeccable vodka.
Tagline: Glacier in a bottle.