Food Lion TV

Food Lion is a low cost grocery store in the southeast with a knack for thoughtfully placing stores closer to neighborhoods. It’s also the grocery I grew up going to, on account of the low prices and freakishly close proximity to my house. Our team developed the brand tone and voice into one that captured the brands authenticity with the occasional wink and smile.

Food Lion Feeds Activation

Food Lion Feeds is the charitable arm of Food Lion, bringing food to those in need across their entire footprint. And in 2019, they pledged to donate 1 billion meals. A massive amount of plates which calls for a massive billboard.