Doc Martens

People don't buy them on a whim. The heavy, clunky style rarely appeals to just anyone. And the interior is just as tough, often taking 3 months of brutal blistering to break in.

The shoes and boots carry their own a reputation that extends to the wearer.
One of badassery.

Let them do the talking.




Wanting a pair of Doc Martens is an easy first step to. The second, deciding which pair to buy, can be daunting.  To help with the decision, shoppers can answer a series of pointed and attitude driven questions to help them find a pair which suits their style while still having the option of telling the quiz to "piss off."


AR Filter

To better visualize what a pair of Doc Martens says about a person, the AR Filter can detect a pair and show what the wearer is truly made of.