How does a famous publication, long since regarded as the authority of all things cool and counter cultural, stay relevant in today’s digital, content-oversaturated world? By telling the truth about its legacy: Rolling Stone has always stood for more than music and that rocks.
Insight: Rolling Stone has told stories that few dared to touch (and in a tone no one else could replicate) since the beginning.
Strategy: Challenge readers with hard-hitting questions to reflect the publications own brand and tone.
Concept: Rolling Stone is about much more than music and that rocks.
Tagline: More Than Music
Art Director: Alec Milton